Dead head bags have become a popular fashion accessory, known for their unique and stylish designs. If you’re looking to add a touch of edginess to your wardrobe, these bags are the perfect choice. In this comprehensive guide, we will delve into the world of dead head bags, exploring their origins, styles, and why they are a must-have for any fashion enthusiast.
Originating from the iconic Grateful Dead band, dead head bags have gained immense popularity over the years. These bags are adorned with intricate and vibrant designs, often featuring the band’s iconic skull logo. They have become a symbol of counterculture and self-expression, allowing individuals to showcase their love for music and art through their accessories.
The History of Dead Head Bags
In this section, we will take a trip down memory lane and explore the fascinating history of dead head bags. From their humble beginnings at Grateful Dead concerts to their mainstream popularity today, we will uncover the evolution of these unique accessories.
Dead head bags trace their roots back to the Grateful Dead, a renowned American rock band formed in the 1960s. The band’s loyal followers, known as “Deadheads,” were not only passionate about the music but also embraced a distinctive fashion sense. Inspired by the band’s psychedelic artwork and memorable imagery, fans began creating their own custom bags adorned with the Grateful Dead’s iconic skull logo.
The popularity of these homemade bags grew rapidly, and soon, they became a common sight at Grateful Dead concerts and other countercultural events. The unique combination of music, art, and fashion made dead head bags a symbol of the era’s rebellious spirit and creative expression. As the Grateful Dead’s music continued to captivate audiences, the demand for dead head bags soared, prompting entrepreneurs to enter the market and offer a wider range of designs and styles.
Today, dead head bags have transcended their origins and become sought-after fashion accessories, embraced by individuals who resonate with the countercultural movement and appreciate the intricate artwork and symbolism behind these bags.
The Grateful Dead’s Influence on Fashion
The Grateful Dead’s impact on fashion extends beyond dead head bags. The band’s unique blend of rock, folk, and psychedelic sounds, coupled with their distinctive visual aesthetics, shaped a fashion subculture that celebrated individuality and artistic expression.
The band members themselves had a significant influence on fashion trends. Their eclectic and free-spirited style, characterized by tie-dye shirts, bell-bottom jeans, and colorful accessories, inspired countless fans to adopt a similar fashion sense. The Grateful Dead’s music and fashion choices became intertwined, creating a cohesive and immersive experience for their followers.
Dead head bags emerged as an extension of this fashion movement, enabling fans to showcase their love for the band while adding a unique touch to their personal style. The bags became a canvas for artistic expression, allowing individuals to incorporate the Grateful Dead’s iconic imagery into their everyday lives.
From Counterculture to Mainstream
While dead head bags originated within the countercultural movement of the 1960s and 1970s, they have since transcended their initial niche and gained mainstream popularity. The unique and captivating designs of these bags, coupled with their association with a legendary rock band, have attracted a broader audience.
Today, dead head bags are not only cherished by long-time Grateful Dead fans but also embraced by individuals seeking distinctive and eye-catching accessories. The bags have found their place in the fashion industry, gracing runways, appearing in fashion editorials, and being carried by celebrities and influencers.
The mainstream success of dead head bags can be attributed to their ability to blend countercultural heritage with contemporary fashion trends. Designers and brands have incorporated elements of the Grateful Dead’s iconic imagery into their collections, giving the bags a fresh and modern appeal. The unique combination of nostalgia and current fashion sensibilities has contributed to the enduring popularity of dead head bags.
Styles and Designs
Dead head bags come in a wide variety of styles and designs, catering to different tastes and preferences. From backpacks to crossbody bags, we will explore the various options available in the market. Additionally, we will delve into the intricate designs and motifs that make each bag a masterpiece.
Diverse Range of Styles
When it comes to dead head bags, there is a style to suit every individual’s needs and fashion preferences. Whether you prefer a spacious backpack for everyday use or a small clutch for special occasions, there is a dead head bag that will complement your outfit and reflect your personal style.
1. Backpacks: Dead head backpacks are versatile and practical. They offer ample storage space for all your essentials while allowing you to showcase your love for the Grateful Dead. These bags often feature vibrant designs and the band’s iconic skull logo, ensuring you make a bold statement wherever you go.
2. Crossbody Bags: If you prefer a hands-free option, crossbody dead head bags are a perfect choice. They feature an adjustable strap that can be worn across the body, keeping your belongings secure and easily accessible. These bags come in various sizes and designs, allowing you to find one that suits your style.
3. Tote Bags: Tote bags are a popular choice for those who need a spacious and versatile bag. Dead head tote bags provide ample room for groceries, books, or a day at the beach. They often feature eye-catching designs, making them a fashion statement in their own right.
4. Clutches and Pouches: For special occasions or a night out, dead head clutches and pouches add a touch of edginess to any outfit. These smaller bags are perfect for carrying your essentials while showcasing your love for the Grateful Dead in a more subtle and elegant way.
Intricate and Vibrant Designs
What sets dead head bags apart from other accessories is their intricate and vibrant designs. Each bag tells a story through its artwork, capturing the essence of the Grateful Dead’s music and countercultural movement. These designs often feature the band’s iconic skull logo, intertwined with psychedelic patterns, intricate illustrations, and symbolic motifs.
The vibrant colors and captivating imagery of dead head bags make them true works of art. From bold and vivid designs to more subtle and intricate patterns, there is a bag to suit every individual’s aesthetic preferences. Whether you prefer a bag that makes a statement or one that adds a subtle touch of rock ‘n’ roll to your outfit, dead head bags offer a wide range of options.
Brands and designers have embraced the challenge of creating unique and visually stunning dead head bag designs. They incorporate various artistic techniques, such as screen printing, embroidery, and appliqué, to bring the intricate details to life. The result is a collection of bags that not only showcase the Grateful Dead’s visual legacy but also stand as true examples of wearable art.
Materials and Construction
In this section, we will discuss the materials used in the construction of dead head bags. Whether it’s leather, canvas, or eco-friendly alternatives, we will explore the durability and sustainability of these materials. Additionally, we will delve into the construction techniques that ensure the longevity of these bags.
Durable and High-Quality Materials
Dead head bags are crafted using a variety of materials, each offering its unique benefits in terms of durability and aesthetics. Whether you prefer a bag made from natural fibers or a more sustainable alternative, there is a material that suits your preferences.
1. Canvas: Canvas is a popular material choice for dead head bags due to its durability and versatility. It is a tightly woven fabric that can withstand daily wear and tear, making it suitable for everyday use. Canvas bags often feature vibrant prints and designs, adding to their visual appeal.
2. Leather: For those seeking a more luxurious and long-lasting option, leather dead head bags are an excellent choice. Leather provides durability, elegance, and a timeless aesthetic. These bags develop a unique patina over time, adding to their character and charm. Additionally, leather bags often feature embossed or engraved designs, enhancing their visual appeal.
3. Eco-Friendly Alternatives: With the increasing emphasis on sustainability in the fashion industry, many brands now offer dead head bags made from eco-friendly materials. These alternatives include recycled fabrics, organic cotton, and vegan leather. Choosing an eco-friendly dead head bag allows you to express your style while minimizing your environmental impact.
Construction Techniques for Longevity
Dead head bags are crafted using various construction techniques to ensure their longevity and durability. The combination of quality materials and expert craftsmanship results in bags that can withstand the test of time.
1. Reinforced Stitching: Dead head bags are often reinforced with double or triple stitching to enhance their strength and prevent unraveling. This ensures that the bags can withstand the weight of everyday essentials without compromising their integrity.
2. Strong Hardware: The hardware used in dead head bags, such as zippers, buckles, and clasps, is chosen for its durability. High-quality hardware ensures that the bags can be opened and closed effortlessly and withstand frequent use without breaking or rusting.
3. Lining and Padding: Many dead head bags feature a lining to protect the contents and add an extra layer of durability. The lining can be made from various materials, such as nylon or cotton, depending onthe bag’s design and intended use. Additionally, some dead head bags may have padding or extra reinforcement in specific areas to provide added protection for delicate items such as laptops or tablets.
Care and Maintenance
To keep your dead head bag looking its best and ensure its longevity, proper care and maintenance are essential. Here are some tips to help you maintain your bag:
1. Regular Cleaning: Depending on the material of your dead head bag, follow the manufacturer’s instructions for cleaning. For canvas bags, you can typically spot clean with a mild detergent and water. Leather bags may require special leather cleaners or conditioners to keep the material supple and prevent cracking.
2. Storage: When not in use, store your dead head bag in a cool, dry place, away from direct sunlight. This will help prevent fading and discoloration of the bag’s design. If possible, stuff the bag with tissue paper or bubble wrap to help it retain its shape.
3. Avoid Overloading: While dead head bags are designed to be durable, avoid overloading them with heavy items that could strain the stitching or cause the straps to break. Distribute the weight evenly and be mindful of the bag’s intended capacity.
4. Protect from Moisture: If your dead head bag is made from a material that is susceptible to water damage, consider applying a waterproofing spray to protect it from moisture. This will help prevent stains and extend the bag’s lifespan.
By following these care and maintenance practices, you can ensure that your dead head bag remains in excellent condition for years to come, allowing you to enjoy its unique style and functionality.
Where to Buy Dead Head Bags
If you’re ready to add a dead head bag to your collection, this section will guide you on where to find them. We will explore both online and offline retailers, providing tips on how to find authentic and high-quality dead head bags.
Online Retailers
When it comes to purchasing dead head bags online, there are several reputable retailers to choose from. Here are some popular options:
1. Official Band Merchandise Websites: Many dead head bags featuring the Grateful Dead’s iconic designs can be found on the band’s official merchandise websites. These sites often offer a wide selection of authentic products and provide a direct connection to the band’s legacy.
2. Fashion Retailers: Online fashion retailers may carry a variety of dead head bags, often curated from different brands and designers. These platforms offer convenience and a diverse range of options, allowing you to explore different styles and designs.
3. Specialty Stores: Some online stores specialize in selling unique and niche accessories, including dead head bags. These stores may have a curated selection of bags that cater specifically to fans of the Grateful Dead and countercultural fashion.
Physical Stores
If you prefer a more hands-on shopping experience, you can also find dead head bags in select physical stores. Here are some places to consider:
1. Vintage and Thrift Stores: Dead head bags are often sought-after vintage items, and you may be able to find authentic and unique pieces in vintage and thrift stores. These stores offer a treasure trove of fashion gems and provide an opportunity to discover one-of-a-kind dead head bags.
2. Music Festivals and Concerts: Dead head bags are frequently sold at music festivals and concerts, particularly those featuring bands with a similar countercultural following. These events not only offer a chance to purchase a dead head bag but also provide a vibrant and immersive atmosphere that aligns with the bags’ spirit.
3. Boutique Shops: Some boutique stores specialize in alternative fashion and accessories, making them a great place to find dead head bags. These shops often curate a unique selection of items that cater to individuals seeking offbeat and distinctive styles.
When purchasing a dead head bag, whether online or in-store, it is essential to ensure the authenticity and quality of the product. Look for reputable sellers, read customer reviews, and inquire about the materials and construction of the bag to make an informed decision.
Caring for Your Dead Head Bag
To keep your dead head bag looking its best, proper care is essential. In this section, we will provide useful tips and techniques to maintain the quality and longevity of your bag, ensuring it remains a cherished accessory for years to come.
General Care Guidelines
Regardless of the specific material or design of your dead head bag, there are some general care guidelines to follow:
1. Regular Cleaning: Regularly clean your dead head bag to remove dirt, dust, and other debris that may accumulate over time. Use a soft cloth or brush, along with a mild detergent or specialized cleaner recommended for the bag’s material.
2. Spot Cleaning: For small stains or spills, address them promptly by spot cleaning the affected area. Use a gentle cleanser suitable for the bag’s material and follow the instructions provided. Test the cleanser on a small, inconspicuous area before applying it to the stain directly.
3. Avoid Harsh Chemicals: When cleaning your dead head bag, avoid using harsh chemicals or abrasive cleaners. These may damage the bag’s material or cause discoloration. Stick to mild detergents or specialized cleaners recommended for the specific material of your bag.
4. Storage: When not in use, store your dead head bag in a cool, dry place, away from direct sunlight. Avoid storing it in cramped spaces that may cause the bag to lose its shape. Stuff the bag with tissue paper or bubble wrap to help it retain its form.
5. Protect from Moisture: If your dead head bag is susceptible to water damage, consider applying a waterproofing spray or treatment to protect it from moisture. This will help prevent stains and extend the bag’s lifespan.
Specific Care for Different Materials
As dead head bags can be made from various materials, it’s important to tailor your care routine to the specific material of your bag:
1. Canvas Bags: Canvas bags are generally easy to care for. Spot clean as needed and allow the bag to air dry completely before storing. Avoid immersing the bag in water, as this may affect the color or cause the canvas to warp.
2. Leather Bags: Leather requires specific care to maintain its suppleness and appearance. Use a specialized leather cleaner and conditioner to clean and moisturize the bag periodically. Avoid exposing the bag to direct sunlight for extended periods, as this can cause the leather to fade or crack.
3. Eco-Friendly Materials: Dead head bags made from eco-friendly materials often have specific care instructions provided by the manufacturer. Follow these guidelines to ensure that you maintain the bag’s integrity while minimizing your environmental impact.
By following these care guidelines, you can keep your dead head bag in excellent condition and enjoy it as a stylish and cherished accessory for years to come.
Dead Head Bags and Sustainable Fashion
As sustainability becomes increasingly important in the fashion industry, we will explore how dead head bags align with this growing trend. Learn about the eco-friendly practices adopted by brands producing these bags and how they contribute to a more sustainable future.
Ethical and Sustainable Production
Many brands that produce dead head bags prioritize ethical and sustainable production practices. These brands strive to minimize their environmental impact and promote fair labor practices throughout their supply chains.
1. Use of Eco-Friendly Materials: Brands producing dead head bags often choose eco-friendly materials, such as organic cotton, recycled fabrics, or vegan leather alternatives. These materials minimize the use of harmful chemicals and reduce the consumption of non-renewable resources.
2. Conscious Manufacturing Processes: Brands may adopt manufacturing processes that minimize waste and energy consumption. This includes reducing water usage during production, implementing recycling initiatives, and ensuring responsible disposal of any waste materials.
3. Fair Trade and Labor Standards: Ethical brands prioritize fair labor practices, ensuring that workers involved in the production of dead head bags are treated fairly and provided with safe working conditions. These brands may also support artisan communities or social enterprises, empowering local craftsmen and women.
Longevity and Timelessness
Dead head bags, with their durable construction and timeless designs, promote sustainable fashion by encouraging longevity and discouraging fast fashion trends. By investing in a dead head bag, you are choosing a piece that can withstand the test of time and remain relevant across seasons and trends.
Unlike disposable fashion items, dead head bags are meant to be cherished and passed down through generations. Their timeless designs and enduring appeal make them a sustainable choice for those seeking to reduce their fashion footprint.
When purchasing a dead head bag, consider supporting brands that align with your values and prioritize sustainable practices. By choosing ethically produced and environmentally friendly options, you can contribute to a more sustainable future while expressing your love for the Grateful Dead and countercultural fashion.
Dead Head Bags: A Symbol of Individuality
Dead head bags are more than just accessories; they are symbols of individuality and self-expression. In this section, we will discuss how these bags allow individuals to express their unique personalities, passions, and beliefs through fashion.
A Canvas for Self-Expression
Dead head bags provide a canvas for individuals to showcase their individuality and creativity. Through the bag’s artwork and designelements, individuals can express their personal style and preferences. Whether you resonate with the Grateful Dead’s music, appreciate the countercultural movement, or simply admire the intricate designs, a dead head bag allows you to communicate these aspects of yourself to the world.
1. Music and Artistic Expression: Dead head bags are not only fashion accessories but also a way to connect with music and art. By carrying a dead head bag, you can display your love for the Grateful Dead and their music, creating a visual representation of your musical taste and appreciation for their artistic legacy.
2. Countercultural Identity: Dead head bags have deep ties to the countercultural movement of the 1960s and 1970s. For those who resonate with the ideals of that era, carrying a dead head bag is a way to express a sense of rebellion, freedom, and non-conformity. It serves as a symbol of embracing alternative philosophies and rejecting societal norms.
3. Personal Storytelling: Each dead head bag design tells a unique story, often reflecting the band’s history, album artwork, or symbolic motifs. By choosing a bag that resonates with you on a personal level, you can share a part of your own story and experiences with others. It becomes a conversation starter and a way to connect with like-minded individuals.
Embracing Nonconformity
Dead head bags embody a spirit of nonconformity and individuality. They allow individuals to break away from mainstream fashion trends and express their unique sense of style. By choosing a dead head bag, you are making a statement that goes beyond mere fashion; you are embracing a countercultural heritage and celebrating the power of self-expression.
This sense of nonconformity extends beyond the design of the bag itself. Dead head bags often challenge traditional notions of what a fashion accessory should be, blending music, art, and fashion into a cohesive whole. They encourage individuals to embrace their quirks, explore their creativity, and step outside of the fashion norms dictated by society.
Community and Connection
Dead head bags have cultivated a vibrant community of like-minded individuals. By carrying a dead head bag, you become part of this community, connecting with others who share your love for the Grateful Dead, music, and countercultural fashion. It creates an instant bond and a sense of belonging, as you become part of a larger movement that values individuality and self-expression.
Wearing a dead head bag can spark conversations and connections with strangers who recognize the symbolism and significance behind the design. It serves as a way to connect with others who appreciate the same ideals and cultural references, fostering a sense of camaraderie and shared experiences.
Dead Head Bags in Pop Culture
Dead head bags have made appearances in various forms of pop culture, including music, movies, and television. We will explore the influence of dead head bags on popular culture and how they have become an iconic symbol of style and rebellion.
Musical Influence
The Grateful Dead’s music and countercultural movement had a significant impact on popular culture, and dead head bags became a visual representation of this influence. Over the years, numerous musicians and bands have been inspired by the Grateful Dead and incorporated dead head bag imagery into their own performances and merchandise.
Artists from a wide range of genres, including rock, folk, and even hip-hop, have paid tribute to the Grateful Dead and their iconic bag designs. This crossover of musical styles and fashion aesthetics has further solidified the cultural significance of dead head bags, making them a recognizable symbol in the music world.
Film and Television
Dead head bags have also made appearances in film and television, further cementing their status as a pop culture icon. They have been featured in movies and TV shows that delve into counterculture, music, and rebellion, showcasing their enduring appeal and influence.
From classic films like “Almost Famous” and “Dazed and Confused” to modern television series like “The Umbrella Academy,” dead head bags have become synonymous with characters who challenge the status quo and embrace a free-spirited lifestyle. These appearances not only introduce the bags to new audiences but also reinforce the bags’ association with nonconformity and individuality.
Style and Rebellion
Dead head bags have become a symbol of style and rebellion, transcending their origins as a niche accessory. Their unique designs and countercultural associations have attracted fashion enthusiasts, celebrities, and influencers who appreciate their artistic and rebellious qualities.
By incorporating dead head bags into their outfits, individuals make a bold fashion statement that sets them apart from mainstream trends. The bags’ bold colors, intricate designs, and connection to music and art allow individuals to express their individuality and embrace a sense of rebellion against the fashion norms dictated by society.
Dead Head Bags: A Collector’s Item
For avid collectors, dead head bags hold a special allure. In this section, we will discuss the value of dead head bags as collector’s items, including limited editions, rare designs, and their significance in the world of fashion memorabilia.
Limited Editions and Rare Designs
Dead head bags often come in limited editions or feature rare designs that are highly sought after by collectors. These limited runs create a sense of exclusivity and increase the bags’ value as collectible items.
Brands and designers may collaborate with artists, musicians, or even the Grateful Dead themselves to create limited-edition dead head bags. These collaborations infuse the bags with additional cultural significance and make them highly desirable for collectors.
Some dead head bags feature rare designs that are no longer in production, further increasing their collectability. Bags with unique artwork, special editions released during significant anniversaries or events, or those associated with iconic moments in the Grateful Dead’s history hold a special place in the hearts of collectors.
Investment Value
Dead head bags have gained recognition as valuable fashion memorabilia, with certain rare designs commanding high prices in the collector’s market. The bags’ connection to the Grateful Dead, countercultural movements, and their status as wearable art contribute to their investment value.
Collectors who appreciate the historical and cultural significance of dead head bags are willing to invest in these items, recognizing their potential for appreciation over time. As the bags become scarcer due to limited editions or discontinued designs, their value as collectibles continues to rise.
Preserving Fashion History
Dead head bags hold a place in fashion history as symbols of counterculture, music, and artistic expression. Collectors who acquire these bags contribute to preserving this history and ensuring that future generations can appreciate the cultural significance of dead head bags.
By carefully maintaining and documenting their collections, collectors play a vital role in safeguarding the bags’ legacy. They preserve the unique designs, artwork, and craftsmanship that define dead head bags as a distinct fashion phenomenon, ensuring that their historical and cultural relevance endures.
Dead Head Bags: The Future of Fashion
In this final section, we will explore the future of dead head bags in the ever-evolving fashion industry. From emerging trends to innovative designs, we will discuss how these bags are shaping the future of fashion and becoming timeless classics.
Continued Relevance and Evolution
Dead head bags have proven their staying power in the fashion world, transcending their countercultural origins to become beloved accessories embraced by a wide range of individuals. As fashion trends come and go, the timeless appeal and unique designs of dead head bags ensure their continued relevance.
Designers and brands will continue to innovate and evolve dead head bag designs, incorporating new materials, techniques, and cultural influences. The bags will adapt to changing fashion sensibilities while retaining their iconic status and countercultural spirit.
Elevated Status as Wearable Art
Dead head bags are more than just functional accessories; they are wearable art pieces that allow individuals to express their creativity and individuality. As the appreciation for wearable art grows, dead head bags will continue to hold an elevated status in the fashion industry.
Designers and collectors will recognize the craftsmanship, attention to detail, and cultural significance of dead head bags, further cementing their position as collectible and highly valued fashion items. These bags will be cherished not only for their style but also for their artistic and historical value.
Influence on Fashion Trends
Dead head bags have already made an impact on fashion trends, with their vibrant designs and countercultural associations inspiring designers and influencing mainstream fashion. As the bags continue to gain popularity, their influence will extend beyond their own designs, shaping broader fashion trends.
Elements of dead head bag aesthetics, such as intricate artwork, bold colors, and a fusion of music, art, and fashion, will find their way into other accessories and clothing. The bags’ unique blend of rebellion, individuality, and artistic expression will continue to resonate with fashion-forward individuals seeking to make a statement through their style.
As the fashion industry evolves, dead head bags will remain a symbol of self-expression, counterculture, and artistic appreciation. They will stand as timeless classics that transcend fleeting trends and celebrate the power of embracing individuality and creative expression through fashion.
In conclusion, dead head bags have transcended their origins to become a fashion statement that embodies individuality, creativity, and a love for music. With their unique designs, diverse styles, and contribution to sustainable fashion, these bags have truly carved a niche for themselves in the world of accessories. Whether you’re a collector or simply looking to add a touch of edginessto your outfit, dead head bags are a must-have for any fashion enthusiast.
From their humble beginnings at Grateful Dead concerts to their mainstream popularity today, dead head bags have undergone a remarkable journey. They embody the spirit of counterculture, rebellion, and self-expression that has resonated with generations of music lovers and fashion enthusiasts. Their intricate artwork, vibrant designs, and connection to the Grateful Dead’s iconic imagery make them unique and captivating fashion accessories.
As the fashion industry continues to evolve, dead head bags will likely continue to inspire and influence new trends. Emerging designers may draw inspiration from the bags’ fusion of music and art, incorporating elements of their bold colors, intricate patterns, and rebellious spirit into their own collections. Dead head bags have the potential to become timeless classics, cherished by future generations for their cultural significance and distinctive style.
Whether you’re a dedicated collector, a die-hard fan of the Grateful Dead, or simply someone who appreciates unique and expressive fashion, a dead head bag is a statement piece that allows you to stand out from the crowd. It represents an individuality that defies conventional fashion norms and celebrates the power of self-expression.
So, unleash your inner rebel, embrace your love for music and art, and make a bold fashion statement with a dead head bag. Whether you choose a backpack, crossbody bag, or clutch, let it be a reflection of your unique personality and a symbol of your appreciation for counterculture and creative expression.
In a world where fashion trends come and go, dead head bags remain as timeless symbols of individuality, rebellion, and artistic appreciation. They connect us to a rich history of music, culture, and self-expression, reminding us that fashion can be more than just clothing – it can be a powerful form of storytelling and a means of celebrating our passions and beliefs.
So, whether you’re a longtime fan of the Grateful Dead or simply someone who appreciates bold and expressive fashion, consider adding a dead head bag to your collection. Let it be a statement piece that reflects your unique style and celebrates your love for music, art, and counterculture. With its intricate designs, vibrant colors, and rich cultural heritage, a dead head bag is more than just an accessory – it’s a symbol of individuality, creativity, and the enduring power of fashion to inspire and captivate.
